21 super cool US cities, ranked

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Ranking the hippest spots to visit in the states

When it comes to cool, we already know that the major cities have it on lock. NYC, LA, Chicago, Boston, San Francisco—we recognize your cool cred. America’s small and mid-size cities are stepping up, giving the big metropolises a run for their trend-setting money. The cities on this list landed on our radar for interesting festivals, thriving art scenes, young and fresh demographics, and a hunger for the hipper things in life—from foodie districts to contemporary galleries. To determine the cream of the crop of cool cities to visit in the U.S., we then ranked them with the following criteria:

Scoring system:

  • 1 point for Lyft
  • 1 point farmers market; or 2 points for more than 1
  • 1 point for 7+ all-service restaurants per 10,000 capita
  • 2 points for making Zagat’s Best Food Cities 2016 list
  • 2 points for an arts district or bar/restaurant district
  • 2 points for more than 30% population between the ages 20-34*
  • 2 points for being less than 2 hours from a big city
  • 2 points for Sperling’s Best Places crime rating of less than 50 out of 100
  • 4 points for 5+ museums/major galleries
  • 4 points for music/arts/food & drink festival (2 bonus points for 10 + festivals)
  • 4 points for AreaVibes livability score over 70

Total possible: 28 points

Here’s our list of the coolest towns in America:

21. Jacksonville, Florida

Photo via Flickr/Erin Murphy
Don’t let it fool you: Florida isn’t all sultry, sizzling clubs, and glistening, tanned beach worshippers. There’s also a more counterculture face to the state, and you’ll find it in Jacksonville.


  • Innovative art is happening here. The pieces at Cummer Museum will pull you in, and the pristine grounds will leave you wanting to stay all day.
  • There’s plenty to peruse and purchase at markets like Pecan Park Flea and Farmers Market.
  • If you aim to play, plan to visit during Riverside Craft Beer Festival, Jacksonville Art Walk, or Jacksonville Jazz Festival.

Total score: 7 points

20. Sioux Falls, South Dakota

Photo via Yelp/Ryan F.
With so many famous landmarks and parks surrounding the city, Sioux Falls also has its fair share of hidden gems. Come see them before everyone else discovers them.


    • The livability rating is high, and the living is easy. Breweries are popping up left and right, meaning your night out just planned itself. Head to Fernson Brewing Company and WoodGrain Brewing Company.
    • Find something local and fresh at Falls Park Farmers Market or Sioux Empire Farmers Market.
    • Live music is abundant, but a visit during Sioux Falls JazzFest guarantees a good show. To witness live art in the making, come for Sidewalk Arts Festival.

Total score: 10 points

19. Chattanooga, Tennessee

Photo via Yelp/Keith M.
There’s more to Tennessee’s coolness cred than the music venue-strewn streets of Nashville. Sure, Scenic City is pretty to look at, but it’s got plenty of substance, too.


    • There is a fine tradition of good spirits around these parts, and feel free to imbibe at one of the best bars in town, Flying Squirrel Bar, because you can always take a Lyft home.
    • The higher than average number of restaurants per capita means you certainly won’t go hungry. You can’t go wrong at Urban Stack or Public House.
    • Chattanooga is the perfect home base for festivals such as Chattanooga Film Fest, 4 Bridges Arts Festival, and nearby Bonnaroo.

Total score: 10 points

18. Grand Rapids, Michigan

Photo via Flickr/Steven Deplo
AKA Beer City, USA, this place knows when it’s time to let loose. Friendly, accessible, and cultured, Grand Rapids leaves more than a passing impression.


    • Spend a day immersed in art at Grand Rapids Art Museum, Frederik Meijer Gardens & Sculpture Park, Grand Rapids African American Museum & Archives, and Urban Institute for Contemporary Arts. Then pick up something unique in Avenue for the Arts neighborhood.
    • Grand Rapids loves live music. See (and hear) for yourself at one of the 100+ venues in town, and tune into WYCE while on vacation.
    • Sip local during Grand Rapids Cocktail Week, or Founders Brewing Co.’s KBS Week, then catch a Lyft back to your hotel.

Total score: 13 points

17. Laguna Beach, California

Laguna Beach embodies every cliché of laidback California cool in all the best ways.


    • California is a driver’s state, but let someone else take the wheel by Lyfting around town. You’ll be free to take in the awesome coastal views, and maybe snap a pic or two.
    • The livability rating is so high (83) for a reason: Dine on divine Pacific cuisine and witness a watercolor sunset at The Deck on Laguna Beach.
    • Wind your way through the art scene at events such as Festival of Arts Laguna Beach and Sawdust Art Festival.

Total score: 15 points

16. Duluth, Minnesota

Photo via Flickr/Randy Stern
Authentic, open, and super chill—if Duluth were a person, you’d definitely want to hang with her. Part outdoor enthusiast, part gallerista, she’s well-versed in good food, good vibes, and eclectic tastes.

    • A one-stop cultural destination, Zeitgeist Center houses Teatro Zuccone (performance space), Zeitgeist Arts Café, and Zinema 2 (indie movie theater).
    • Experience Minnesotan cuisine at its best at one of the many eateries in town. Our pick: Lake Avenue Restaurant & Bar.
    • Let Duluth impress you with its surprisingly stylish history, and see how the cool set used to live. Tour authentic classic buildings such as Glensheen, the Depot, and Fairlawn Mansion across the bay in Superior, WI.

Total score: 15 points

15. Oakland, California

Photo via Flickr/PunkToad
The city across the bay shouldn’t get all the glory. When it comes to the forefront of trendsetting food, art, music, and culture, Oakland often has San Francisco beat. It is truly one of the great cities to visit.


    • More hip and delicious eateries are popping up every day in this foodie city. Must try: Homeroom.
    • There are more markets than you can see in one trip. Sample the goods at Old Oakland Farmers Market or Temescal Market.
    • Festivals span the seasons here. Don’t miss: Art + Soul Oakland, Mini Maker Faire, and Oakland Art Murmur.

Total score: 16 points

14. Bozeman, Montana

Photo via Flickr/Kirk Olson
Part college town, part cultural enclave in a vast wilderness, Bozeman boasts rural-grown individuality in spades.


    • A youthful population (41 percent between 20 and 34) tends to encourage lively events. Both Sweet Pea Festival and SLAM Festival fit the bill nicely.
    • Try Gallatin Valley Farmers Market or Bogert Farmers Market for a chance to support local commerce.
    • Downtown Bozeman is bustling with watering holes and eateries. Grab a pint at Bacchus Pub, and enjoy the live music while you’re there.

Score: 17 points

13. Hoboken, New Jersey

Photo via Yelp/Brook S.
Yes, Hoboken. Experience hipster culture-lite without drowning in a sea of cooler-than-you attitudes as in, say, Brooklyn. Yes, it’s only one square mile, but there is a lot to uncover in this compact town.


    • At times, walking can prove a bit challenging…like, maybe, after a drink or two? Though the town is geographically succinct, sometimes you just need a Lyft. Hire one after a few at Northern Soul Bar or City Bistro.
    • Markets, markets everywhere! Try Garden Street Farmers Market or Hoboken Uptown & Downtown Farmers Markets to mingle with locals and sample fresh fare.
    • With 48 percent of the population ranging between 20 and 34 years old, the town is bound to let its hair down more than the average trendy cities. Don’t miss these parties: Hoboken Arts & Music Festival and Hoboken Food and Culture Tour.

Score: 17 points

12. Tampa, Florida

Photo via Yelp/Rob B.
Favorable weather and laidback vibes lend a certain easygoing something to this Florida city. See it all with a Tampa CityPASS. Or, crank up WMNF on the radio and head to Tropical Heatwave with a Cuban sandwich in one hand and a Cigar City beer in the other.


    • See and be seen in SoHo/Hyde Park. We recommend you attempt to get the password for Ciro’s Speakeasy & Supper Club before you go.
    • Tampa knows how to throw a festival, especially a costumed one. Don’t miss: Gasparilla, Guavaween, or Florida Brewers Guild Craft Beers Festival.
    • The city is full of unique cultural attractions. Must try: catch a film at the 1926 Tampa Theatre for the most beautiful movie-going experience of your life.

Score: 17 points

11. Santa Fe, New Mexico

What it lacks in size, Santa Fe makes up for in history. As the oldest capital city in the U.S., Santa Fe was cool before “cool” was a thing.


    • Lyft from your hotel to several farmers markets. There’s nothing cooler than supporting local farms, right? Try Santa Fe Farmers Market or Santa Fe Arts Market.
    • If you miss the markets, do some farm-to-table dining at one of the city’s restaurants (there’s a whopping 11.52 restaurants/10,000 capita). Our picks: Geronimo and Joseph’s.
    • Cultural festivals are the perfect way to meet local artists and get to know the true vibe of the city. Don’t miss: Review Santa Fe Photo Festival or Santa Fe Indian Market.

Score: 18 points

10. Amherst, Massachusetts

Photo via Flickr/Bart Everson
With three colleges in town, the population of Amherst swings toward the young and bright. Indie movie theatres, relaxed cafes, and edgy art galleries are peppered throughout town, where you can mingle with locals (43 percent of whom are ages 20-34) and pick up some tips of the town.


    • Downtown Amherst is the center of art, entertainment, and dining. Create a masterpiece of your own at Judie’s Art Bar, then toast your talent at High Horse.
    • Violent crime is so low here (13 out of 100), that you can feel safe walking wherever. Travel the road not taken on the Robert Frost Trail, which connects Amherst to the Mount Holyoke Range.
    • Speaking of poetry, head to the Emily Dickinson Museum, one of several in town, for a guided tour of her house and grounds.

Score: 18 points

9. Davis, California

Photo via Flickr/UC Davis Arboretum and Public Garden
At first it may seem like just another college town, but there is a lot going on in this northern California spot.


    • Violent crime is the lowest on the list with a rating of 10, so you can bike around town at your ease. Hook up with the Davis Bike Club, and get rolling.
    • The population skews on the younger side, so the locals will likely have good insight on what’s cool in town. Sample suggestion: 2nd Friday ArtAbout or Sophia’s Thai Kitchen.
    • Visit during the Davis Feminist Film Festival, the Davis Transmedia Art Walk, or the Beer and Cider Festival.

Total score: 19 points

8. Lawrence, Kansas

Photo via Flickr/kansasphoto
Indie record stores and live shows galore, Lawrence is full to the (hipster hat) brim with rad things to see and do.


    • Lyft your way around town, and feel safe as you do it. The violent crime rating is only 33. Have your driver drop you at 715 Restaurant for brunch or John Brown’s Underground for speakeasy-style cocktails.
    • It’s less than hour to Kansas City, so pack up a vintage hatchback and take a multi-state road trip to view some epic Instagrammable prairie scenery. Imagine sunflowers and cornfields as far as the eye can see.
    • Film, music, art, and ideas meet at Lawrence Arts Center’s Free State Festival. Seasonal arts and crafts festivals pepper the city’s calendar, and there is always something cool to discover at Spencer Museum of Art at the University of Kansas.

Total score: 19 points

7. Charlotte, North Carolina

Photo via Flickr/James Willamor
If art, food, and culture are on your list of musts, this city should be also. Cultural festivals abound, the restaurants scene is booming, and art is everywhere in Charlotte.


    • #9 on Zagat’s Best Food Cities 2016 list, Charlotte has been cooking up good times and even better food for years. May we suggest YAFO Kitchen or O-Ku? Lyft there in a jiff from anywhere in town.
    • Add a little culture to your trip with a visit to Mint Museum in uptown Charlotte.
    • Find yourself in town during Queen City Brewers Festival, Wine and Food Weekend, or Charlotte Pride. You won’t regret it.

Total score: 20 points

6. Charleston, South Carolina

There are many reasons to visit Charleston, from the ever-expanding and exciting food scene, to the sleepy southern nonchalance that is at once friendly and cool.


    • With a high number of restaurants per capita and a #11 spot on Zagat’s Best Food Cities 2016, Charleston is a food lover’s dream spot. Must try: The Macintosh for killer cuisine and cozy-meets-swank ambiance. And, if you haven’t heard of Husk or Butcher & Bee…where’ve you been?
    • Shop the plethora of markets, such as Charleston City Market and Sunday Brunch Farmers Market. While there, ask the locals about the live music on King Street or what’s on at the Redux Contemporary Art Center.
    • Plenty of cultural festivals happen in Charleston throughout the year. Don’t miss: MOJA Arts Festival or the 17-day Spoleto Festival USA.

Total score: 21 points

5. Seattle, Washington

Photo via Flickr/Ethan Kan
From music to fashion to art, Seattle practically was the arbiter of cool in the 90s. Though many of the decade’s fads are back, Seattle has been consistently ahead of the curve on what constitutes cool, and remains one of the most popular vacation spots.


    • As #5 Zagat Best Food City 2016, Seattle has big promises to fulfill. Don’t worry: gems such as The White Swan Public House and Mamnoon leave nothing to doubt.
    • Its huge array of museums – from Experience Music Project to the Northwest African American Museum of Art – makes Seattle one of the most cultured cities in the U.S.
    • Seattle hosts so many festivals, they happen all year long. Don’t miss: Bumbershoot, Seattle International Film Festival, or Seattle Street Food Festival.

Total score: 22 points

4. Iowa City, Iowa

Photo via Flickr/Alan Light
A city so cool, the state is named after it. But really, as the only UNESCO City of Literature in the U.S., even Holden Caulfield would admit this place is no phony.


    • Over 40% of residents are between the ages 20-34, and this population knows a thing or two about cool if their festivals are any indication. Must try: Summer of the Arts or Mission Creek Festival.
    • Sample the goods at Iowa City Farmers Market or Bread Garden Market.
    • Catch an indie film at FilmScene, then do some shopping at the boutiques downtown. Enjoy a reading at Prairie Lights Books & Cafe, which hosts poets and authors from around the world.

Total score: 24 points

3. Arlington, Virginia

The right equation of neighborhood chill and city energy can be found in Arlington. What else could be called a perfect pairing? A delicious meal and a refreshing drink. Good thing Arlington does both to a T.


    • Hop in a Lyft and treat yourself to killer charcuterie at Lyon Hall. Or, dig into some cornbread with maple butter and braised pork shank at Green Pig Bistro. To think, these are only two of the 10.84 restaurants per 10,000 capita.
    • Pick up something fresh at Arlington Farmers Market, then catch a show at Signature Theatre.
    • A livability rating of 88 is really saying something. Meet the locals, and they’ll tell you why Arlington is a great place to be.

Total score: 24 points

2. Madison, Wisconsin

Photo via Yelp/Eric T.
Live music and a robust festival season keep Madison’s social calendars chock-full throughout the year. Don’t miss a show at classic venues like High Noon Saloon, which has something on seven nights a week.


    • High livability and low crime ratings are strong measures of hospitality, and Madison welcomes visitors with both.
    • With more than eight restaurants per 10,000 capita, the city offers a seat at any of its fine restaurants. Our choice: Graze Restaurant in Capitol Square.
    • Meet and greet the locals at cultural events around town. Don’t miss: Wisconsin Film Festival or Revelry Music and Arts Festival.

Total score: 26 points

1. Austin, Texas

Photo via Flickr/Heather Cowper
The only uncool thing about Austin can be the weather, and it takes care of that with awesome watering holes (ahem, Barton Springs), cool places to crash (hotels like Kimpton Hotel Van Zandt), and killer cold treats (Lick Honest Ice Creams, anyone?).


    • A crime rating of 35, a livability rating of 75, and #18 on Zagat’s Best Food Cities 2016 list, add up to one awesome city. Must try: Jacoby’s Restaurant and Mercantile.
    • No stranger to hip districts, Austin is eminently shoppable. Head to South Congress, and bring your wallet.
    • Of course, SXSW is a bucket-list festival, but try Art City Austin or the Mexican American Experience while you’re at it.

Total score: 26 points

What tops your list of cool places to go on vacation?

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Lily Rogers

Lily is a Southern California-based writer, editor, and traveler. She aspires to never be too far away from her next adventure, whether it be exploring the deserts of SoCal or the mossy forests of her native Pacific Northwest. She also loves international travel and always looks forward to crossing another destination off her bucket list.

Latest posts by Lily Rogers (see all)


21 thoughts on “21 super cool US cities, ranked”

  1. Shouldn’t a cool place have decent public transit? Austin fails there.
    Shouldn’t a cool place be affordable? Austin fails there.
    Shouldn’t a cool place have highways that let you get around town without being stuck in traffic constantly? Austin fails there.

  2. Some of the criteria are downright silly, like “Does this city have Lyft,” with no regard to Uber. And having a lot of young people may make millennials feel great but it doesn’t make a city inherently cool. Also, including Hoboken (which is just a suburb of and across the river from NYC) and Arlington (which is a suburb of D.C. and ON ITS METRO SYSTEM), as if they’re separate cities where someone would choose to live as opposed to places where people reside for cheaper housing, is dumb.

  3. I too am wondering about using Lyft as a criteria. The only thing that makes Lyft “hipper” than Uber is the hole Trump/anti-Trump brouhaha, and aren’t there smaller, hipper car services?

    I also question how we are defining “small and midsize” cities. Austin, Charlotte, Seattle and Tampa all have over 2 million people in their metro areas. You have to drive almost 1000 miles to reach a bigger city from Seattle. Are we really not calling Seattle a “major” city? By my count Nashville (which is smaller than all four of those cities) should have at least 10 points (Lyft, farmers market Zagat best food list, bar/restaurant district and food/beer/music festival)…So, why exactly is Chattanooga on the list, but not Nashville?

    1. It’s both a very small county and a city: “Arlington County is a county in the Commonwealth of Virginia coterminous with the U.S. Census Bureau’s census-designated place of Arlington, which is the second-largest principal city of the Washington metropolitan area in the United States.”

  4. Arlington is the land of chain restaurants and soulless high rises where white yuppies who are too afraid to live in an actual city flock.

    1. If you think Arlington is nothing but chain restaurants, you need to get out more. There’s much more to Arlington than Roslyn, Ballston and Crystal City. I lived in Arlington for many years. I frequently ate out in Arlington, but I never at any chains because I don’t like chains. I have favorite Pakistani, Cuban, Indian and Ethiopian restaurants, among others (all privately owned), in Arlington.

  5. I’ll add my voice to the chorus of those saying, given the criteria, this list makes no sense. I can think of several cities smaller than Seattle that would score higher than many of the cities on this list. Cleveland, OH, for example, would score 15 or 16. (I can’t find the number of full service restaurants.) Now, I’m not necessarily saying Cleveland is super hip or better than the cities on this list, but, if you’re going to lay out criteria, it should be followed.

  6. I think this must’ve been co-branded with Lyft, so any transportation focus was focused on Lyft solely. Otherwise they definitely would have mentioned the city’s public transportation options.

  7. I live in Charlotte (relocating to Denver, CO soon, which I’m shocked didn’t make this list at all) and this city should not be on this list, let alone in the top 10.
    1. Charlotte’s ‘culture’ is non-existent unless you really like the Panthers, beer and beer related events…did I mention that everything is seemingly beer focused? No one goes uptown for the museums, they’re purely for decoration at best
    2. The food scene is growing but still has a lot to be desired
    3. WHAT ART?! nearly every local gallery and venue in the city has been forced out by developers in order to make room for apartment complexes and corporate offices
    Charlotte is by no means a bad city but as far as this list goes it doesn’t come close. Asheville, NC would’ve been the more obvious choice

  8. Thanks for the shout out to one of my favorite restaurants in Arlington, Lyon Hall, that also serves the best steak frites in town! Arlington is definitely cool, even the cops are chill, catch their synchronized swimming video on youtube!

  9. I have been in Jacksonville my whole life and I feel it should be higher on the list. Let me start with the views are absolutely STUNNING. I always get good vibes when driving through downtown at night. The sunsets are amazing (especially on the beach). It has got all sorts of different atmosphere, busy town, open country sides, beautiful beaches, and the St.Johns river even runs through the city! We are also a huge naval city, one of the beaches is right beside the naval base (so if you love the navy, look for the war ships beside the beach). In conclusion, I think Jacksonville should have been more like 15 instead of 21.

    I think the biggest con of Jacksonville is that it has interstates’ 95, 10, and 295 (10 and 95 being busy interstates) meeting just outside the city. Making miles and miles of traffic between 5:30pm and 7:30pm usually.

    Ps. hope I didn’t bore you too much.

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