World’s Leading Online Travel Service Becomes Official Travel Sponsor of the NFL
BELLEVUE, Wash., Nov. 12 /PRNewswire-FirstCall/ — Expedia.com®, the world’s leading online travel service, and the National Football League today announced a multi-year sponsorship agreement making Expedia.com the Official Travel Sponsor of the NFL.
Expedia.com is now the ultimate travel planning and booking resource for 170 million NFL fans following their favorite team during football season. In addition to travel deals and NFL-focused destination information, Expedia.com customers will have the opportunity to purchase vacation packages including tickets to league events such as the 2008 NFL Pro Bowl. All NFL-oriented deals and information can be found at http://www.expedia.com/nfl.
Starting today, Expedia.com kicks off “NFL Mondays,” rewarding travelers with up to $100 redeemable for merchandise on NFLShop.com when they book a hotel or vacation package in any NFL city every Monday through Dec. 3, 2007. Expedia.com will also launch an NFL-themed sweepstakes in December that will give one fan the chance to win a once-in-a-lifetime, grand prize travel package to Super Bowl XLII in Arizona and the 2008 NFL Pro Bowl in Hawaii. Twenty other lucky winners will receive a trip to either the Super Bowl or the Pro Bowl and 11 additional daily winners will receive a gift certificate for merchandise on NFLShop.com.
“We help more people realize their travel passions than any other travel company, which makes Expedia.com the ultimate place for NFL fans to plan and book a trip,” said Paul Brown, president, Expedia.com. “In partnership with the NFL, we look to inspire the fan in everyone and encourage a loyal following for teams and players at home and on the road.”
“This partnership brings together two of America’s favorite passions, the NFL and travel,” said Peter Murray, the NFL’s senior vice president of partnership marketing and sales. “We are looking forward to working with Expedia to provide our fans with even more ways to enjoy the NFL.”
Expedia® will continue to roll out new information on http://www.expedia.com/nfl, with insight from the league’s top players and NFL fans. Visit http://www.expedia.com/nfl for up-to-date information, special features and offers.
Expedia.com® is the world’s leading online travel provider, helping millions of travelers per month easily plan and book travel. Expedia.com (http://www.expedia.com/) aims to provide personalized service, the latest technology and the widest selection of vacation packages, flights, hotels, rental cars, cruises and in-destination activities, attractions, and services. With the Expedia® Best Price Guarantee, Expedia.com promises to offer to its customers the best rates available online for all types of travel, making it the most comprehensive customer guarantee in online travel. Expedia is dedicated to positively impacting global tourism by providing travelers environmentally conscious travel options. Expedia is a founding member of the World Heritage Alliance — a joint initiative with the United Nations Foundation to promote sustainable tourism. Expedia.com is an operating company of Expedia, Inc. (NASDAQ: EXPE).
Expedia and Expedia.com are either registered trademarks or trademarks of Expedia, Inc. in the U.S. and/or other countries. Other logos or product and company names mentioned herein may be the property of their respective owners.
© 2007 Expedia, Inc. All rights reserved. CST: 2029030-40
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SOURCE: Expedia, Inc.
CONTACT: Karmen Johnson of Expedia, Inc., +1-425-679-4051,
firstname.lastname@example.org; or Brian McCarthy of NFL, +1-212-450-2069,
Web site: http://www.expedia.com/